Most of us in the appliance business figured it was a fad a couple of years back. But now, homeowners are realizing that white appliances (or other colors for that matter) make their kitchen more unique than if they were to uses stainless steel appliances.
Emiril and Wolfgang popularized big, bulky, professional-style stainless-steel. Viewers want what the pros have.
Now, according to Domino Magazine, the new stainless steel is… well… white.