Microwave Drawer Kitchen Design Contest

Sharp Insight Pro Microwave Drawer Kitchen Design Contest

Mahwah, NJ — Sharp Electronics Corp., the Mahwah, N.J.-based marketing and sales subsidiary of Japan’s Sharp Corp., is seeking entries for its first-ever “Insight Pro Microwave Drawer Kitchen Design Contest,” the company has announced.

According to the Mahwah, NJ-based Sharp, the competition will recognize professional kitchen designers for the most inspired kitchen designs that incorporate one of Sharp’s Insight Pro Microwave Drawer cooking appliances.

Sharp will select five winning designs that will be announced at the 2007 Kitchen/Bath Industry Show, the company said. The winning designers, along with the homeowners with the winning kitchens, will each receive Sharp AQUOS Liquid Crystal Televisions.

“The Insight Pro Microwave Drawer has inspired designers to think differently about how they design a kitchen by giving them a new option for microwave placement,” said Christine Lewis, senior director of marketing for appliances, Sharp Electronics Corp. “We’re excited to see the range of kitchen designs that showcase all of the unique advantages of the Microwave Drawer.”

Beginning immediately, professional designers are invited to submit photos of their completed kitchen designs, which must feature an Insight Pro cooking appliance with a Microwave Drawer.

Submissions should include photographs, a completed entry form and a brief description of the design. Each entry must be designed by a professional kitchen designer and must be installed in a private residence, the company stated.

Winners will be chosen by a panel of independent judges based on the use and visual appeal of the Microwave Drawer product, how the Microwave Drawer complements the overall design of the kitchen and the use of general design elements and principles.

A grand prize of a 45″ AQUOS LC-TV, first-place prize of a 37″ AQUOS LC-TV, second-place prize of a 27″ AQUOS LC-TV, and two honorable mention prizes of Sharp Insight Pro Microwave Drawers will be awarded. In addition, one 15″ AQUOS LC-TV will be awarded to each of the homeowners of the winning kitchens, Sharp said.

Entries must be submitted electronically by March 1, 2007. Additional information, contest rules and entry forms can be obtained by visiting www.sharpusa.com/drawerdesigncontest.

Whirlpool Sells Amana Microwave Unit

Whirlpool Sells Amana Microwave Unit

Whirlpool Corp. has sold a commercial microwave unit for U.S. $49 million to Aga Foodservice Group Plc, according to a Bloomberg News report.

Whirlpool said in May it planned to sell the Amana commercial microwave unit, along with its Hoover vacuum, Dixie- Narco vending machine and Jade commercial appliance divisions, after its $1.68-billion purchase of rival Maytag Corp.

Amana microwaves are used at fast-food restaurants. The products are manufactured in Whirlpool’s factory in Amana, IA, U.S., where Whirlpool is expanding production of refrigerators with freezers on the bottom.

Solihull, England-based Aga said it will move production to a new site within 2 years.

Hoover’s fate is still being considered as Whirlpool gauges interest in the product line.

According to Business Standard, Videocon Electrolux will set up a greenfield facility in Uttaranchal to manufacture air-conditioners at an investment of Rs 150 crore.
Anirudh Dhoot, managing director, Videocon Industries-Electrolux, said the plant was expected to be ready by April 2007 so as to make available the product during the the summer.
He added the capacity would be upgraded later to include refrigerators and washing machines. The plant will come up under the Videocon Industries banner.
The company has launched a new range of washing machines in line with the upcoming festival season with special holeless drums to help save water up to 40 per cent.
At present, we have 3.5 per cent market share, but after rolling out this range we expect it to go up to 8 per cent, said Dhoot.
He added the company expected a sales turnover of Rs 600 crore by December 2006 and was aiming for a turnover of Rs 750 crore by December 2007.
In the past year we have grown at 30 per cent compared with the industry which has seen 18-20 per cent growth, noted Dhoot.
The projected sales for washing machines for 2006 is 1.10 lakh units compared with 64,408 units in 2005, said Madhav Nene, deputy general manager-marketing, Videocon Industries-Electrolux.
In terms of advertising and marketing spend, Dhoot said the company had kept aside Rs 6 crore for next two months.
The company will spend Rs 25 crore on Electrolux, the appliances brand, and Rs 10 crore on Kelvinator, the kitchen appliances brand, this year, said Dhoot.
The company will also be introducing additional units in the microwave range and expect sales to grow from 58,000 units last year to over 1 lakh units.

Stainless Steel v. White Appliances

Most of us in the appliance business figured it was a fad a couple of years back. But now, homeowners are realizing that white appliances (or other colors for that matter) make their kitchen more unique than if they were to uses stainless steel appliances.

Emiril and Wolfgang popularized big, bulky, professional-style stainless-steel. Viewers want what the pros have.

Now, according to Domino Magazine, the new stainless steel is… well… white.