Whirlpool Brand Doubles Down on the Oven

New Double Oven Provides Flexibility; Saves Time and Energy

BENTON HARBOR, Mich., Sept. 10 /PRNewswire/ -- Sick of hot dogs and hamburgers
but afraid to bake that lasagna for fear it will heat up the whole kitchen and
your energy bill? According to previous Whirlpool Corporation research, the
top unmet consumer need when it comes to cooking is energy efficiency and a
recent survey revealed 84 percent of consumers said energy--not water or
time--is most important to them when it comes to home appliance efficiency.* 

The new Whirlpool Gold(R) free-standing double oven is heating things up with
an upper oven that uses 50 percent less energy and preheats in half the time,
compared to a full size oven. The upper oven is a perfect size for reheating
leftovers, baking a pizza or small batches of cookies without wasting energy.

The ability to bake at two separate temperatures simultaneously means home
cooks no longer have to play musical pans when trying to broil steaks and warm
rolls at the same time. With the double oven's combined 6.3 cu. ft. capacity,
you can even bake a cake, slow roast a turkey and all the side dishes and have
it all ready by mealtime.

In addition to saving time and energy, the range easily slides into the
existing range space, allowing for the functionality and productivity of a
double oven without having to renovate your kitchen.  

"The Whirlpool brand double oven range provides flexibility and conserves
resources, allowing home cooks to take advantage of the benefits of a double
oven without hassle and cost of a built-in," said Meghan Muenchow, Whirlpool
brand manager. "Whether cooking two different things at once or making smaller
meals that do not require a full size oven, consumers can save time, money and

Not only does the Whirlpool Gold double oven range have the ability to bake,
broil and warm in the upper oven - it can toast - eliminating the need for a
toaster/toaster oven and freeing up counter space.  Both ovens feature the
Precise Clean(TM) self-cleaning system, which runs only as long as necessary
by automatically adjusting to soil levels without harsh chemicals or cleaners.
The range's eco-friendly Schott Ceran(R) cooktop contains no toxic heavy
metals and minimizes cleanup with a smooth glass surface that withstands
intense heat without cracking or chipping. In addition to a six-inch warming
zone on the cooktop, both ovens are also equipped with Sabbath mode which will
not automatically shut off after 12 hours and can maintain a set temperature
for extended periods of time.

The Whirlpool Gold(R) double oven range (GGE350LW) will be available in white,
black and stainless steel starting at $1,149. For more information, visit

This survey was conducted online within the United States by Harris
Interactive via its QuickQuery(SM) online omnibus service on behalf of
Whirlpool Corporation between December 29 and 31, 2008, among 2,042 U.S.
adults aged 18 years and older. Results were weighted as needed for region,
age within gender, education, household income and race/ethnicity. Propensity
score weighting was also used to adjust for respondents' propensity to be
online. No estimates of theoretical sampling error can be calculated; a full
methodology is available.

All sample surveys and polls, whether or not they use probability sampling,
are subject to multiple sources of error which are most often not possible to
quantify or estimate, including sampling error, coverage error, error
associated with nonresponse, error associated with question wording and
response options, and post-survey weighting and adjustments. Therefore, Harris
Interactive avoids the words "margin of error" as they are misleading. All
that can be calculated are different possible sampling errors with different
probabilities for pure, unweighted, random samples with 100% response rates.
These are only theoretical because no published polls come close to this

Respondents for this survey were selected from among those who have agreed to
participate in Harris Interactive surveys. The data have been weighted to
reflect the composition of the U.S. adult population. Because the sample is
based on those who agreed to be invited to participate in the Harris
Interactive online research panel, no estimates of theoretical sampling error
can be calculated.

About Whirlpool Brand
Whirlpool Corporation is the world's leading manufacturer and marketer of
major home appliances, with annual sales of approximately $19 billion, 70,000
employees, and 68 manufacturing and technology research centers around the
world. Whirlpool brand recognizes that consumers lead busy, active lives and
continues to create solutions that help consumers optimize productivity and
efficiency in the home. In addition to designing appliance solutions based on
consumer insight, Whirlpool brand is dedicated to creating ENERGY STAR(R)
qualified appliances like the new Duet(R) washer which uses 74 percent less
water and 80 percent less energy than a traditional top load washer
manufactured before 2004. When used with the washer, the new Duet(R) Resource
Saver(R) dryer improves dryer energy usage by 40 percent as compared to
traditional top-load laundry pairs, average size load. Whirlpool is one of
Habitat for Humanity's largest corporate partners, donating a refrigerator and
range to every new Habitat for Humanity home built in North America. For more
information on Whirlpool brand, please visit www.whirlpool.com. Additional
information about the company can be found at www.whirlpoolcorp.com.

About Harris Interactive
Harris Interactive is a global leader in custom market research. With a long
and rich history in multimodal research that is powered by our science and
technology, we assist clients in achieving business results. Harris
Interactive serves clients globally through our North American, European and
Asian offices and a network of independent market research firms. For more
information, please visit www.harrisinteractive.com.

SOURCE  Whirlpool Corporation

Monica Teague of Whirlpool Corporation, +1-269-923-7405
Monica_L_Teague@Whirlpool.com, or Melissa Vigue of Peppercom for Whirlpool
brand, +1-212-931-6165, mvigue@peppercom.com

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